If You Wear a Suit You Can Talk to Anyone

“If you wear a suit you can talk to anybody”

This year during my internship time at Turo, I was responsible for establishing the Commercial Host program in Canada from scratch, and this meant making a lot of phone calls to get dealerships and rental agencies onboard on the platform, promising to give them thousands of dollars worth of business..a lot would say no though! I was shocked! My close rate was lower than 20%

Then we changed strategy to IPVs! Whenever I got a rejection, I’d wear my suit and crash into their facility without an appointment and pitch them Turo.

I flew everywhere Montreal, Calgary, Vancouver, even as far as Edmonton crashing in to their businesses in my suit, no appointment and pitching them Turo face-to-face, my close rate went up to 85% adding 100s of cars on Turo including Porsche’s Lamborghinis, Mclarens, and even the first-ever Lamborghini Urus in Canada.

Today we have over 100 rental agencies and dealerships on-boarded on Turo. I still believe in many cases it was the suit that made them say yes!

It’s easy saying no to the telemarketer over the phone trying to sell you, it’s much harder to say no to a guy in front of you promising you recurring money, in a suit.